Why Video Storytelling Is the Future of Marketing

Why Video Storytelling Is the Future of Marketing

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VIDEO MARKETING IS THE FUTURE.

Every digital platform is an incredible way to reach millions of people with one simple click, but looking at trends video marketing is not just another way to tell the same story. 

It’s an opportunity to become irresistible. Research shows that its a fast growing trend from local startups to billion-dollar global companies, everyone seems to be sold on video marketing. In fact, businesses on average are publishing 33 new videos every month and its creating an audience craving more. 

And there’s a reason behind why video is such a captivating and effective marketing tool. Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. 

Researching this further I cam across something that caught my attention, The strategy of the 4 E’s 

Engaging: We’re hardwired to engage in storytelling

Emotional: Opportunity to invoke emotional responses

Educational: We process video faster and retain longer

Empathetic: Can develop trust and human empathy

And that’s just part of why video is the future of storytelling. Chances are the majority of your target audience is watching video. In fact, statistics show that many of them prefer it, with 90% of customers claiming that video is useful in making a buying decision, and 64% of customers admitting that video influences their decision to buy or become more engaged with what you can do for them in terms of offering a service. In short, video makes it real. 

Here is an idea of a simple slide clip into introducing an upmarket unique establishment, with a view that is not only superb but a simple must visit when going to this part of the world. However they are not known by many and only now are venturing into the work of video marketing. 

FACT

Customers are not the only group that see value in video, business leaders and marketers also see it as a powerful tool. 76% of businesses say that video has helped them increase sales. 

7 Tips for Success

Whether it’s your first time experimenting with video or you’re a seasoned pro, there are always ways for you to make your video marketing efforts stronger. Here are a few tips to help you create videos that are effective and improve your marketing.

Capture your audience’s attention. Don’t assume your audience will stick around until the end just because your video pops up on their feed. To keep viewers engaged and get your message across, make sure the content of your video captivates them right from the beginning.

Create the right video length. There isn’t a one-size-fits-all strategy when it comes to creating a great video, but there are some general length guidelines. Research shows that videos around two minutes seem to get the most engagement. Therefore, it might be a good idea to keep things short and sweet for your next video project.

Determine the best platform to showcase your video. Speaking of video length not being one size fits all, not all platforms are created equal either. Think about what you are trying to accomplish with your video and the best place to reach your audience with it. For example, if you plan on live streaming a music festival, Facebook or Instagram Live might be the best places for you to get engagement.

Timing is everything. Did you know that when you publish your video can determine what type of engagement you receive? Statistics show that there are specific times in different countries that get the most attention and the most views. However, as with any other rule, it’s always a good idea to check your analytics to see what time frames work best for your specific target audience.

Don’t forget a call to action. Like other content marketing efforts, your video should include a call to action. You can ask your users to subscribe to your channel, view a product page on your website, or sign up for your email list. Just make sure to ask them to do something that encourages them to continue to engage with you in the future.

Leverage analytics and adapt your strategy. Once you’ve published your video, determine which videos your target audience engages with most. Which platforms are generating the most views? When are viewers dropping off? These are questions you’ll want to answer to guide future content creation. 

Use interactive elements. For example, in-video links, quizzes, and surveys can all boost your video’s effectiveness and engagement levels.

Using Video in the Future

Successful integration of video into your content marketing promotes deeper engagement with your customers. But when creating these assets, it’s important to continually ask “Why are we doing this?” It’s also equally important to ask “Why do my customers care?”

Marketers must become less like traditional marketers and more like storytellers – because when you tell great stories that resonate with your target audience, you can drive engagement to entirely new levels. 

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